Wednesday, May 6, 2020

Stray Hearts Hill - 1228 Words

I had been sitting there on the grass for about an hour when my eyes dawned on the lovers. It was at that moment when a thought struck me and I finally figured out what I should begin with. Without wasting any more time, my hand started to glide on the first page of the notebook with enthusiasm. ‘And the lovers kissed passionately while the...’ As I wrote, I noticed the sound of crunching leaves come from behind. Someone walked toward me but I took no note of it until a girl said something and bothered my write, â€Å"That’s a nice sunset over there. You should see it.† I got annoyed by the sudden interruption but took the advice anyway. I raised my head to see what she was hyped enough to disrupt me for, and then I was in awe. Streaks of gold, orange and red adorned the sky; brilliantly colored clouds that spiraled away like some painting drawn by Munch or van Gogh. It was beautiful - I’ll give her that. If it were some other time, I would have laid back with hands behind my head, just there to watch it for hours on end - if sunsets did last that long, that is. Unfortunately, this wasn’t the time for that. After all, the reason I was there was so I could somehow find a bit of inspiration. That and some spark of imagination that would help me with the trouble of beginning the story I was on - it’s usually that which I have problems with. Yes, I write...stories. Or really, just anything that comes to my mind. Of course, one could never avoid a time when it’s just, you know, blankShow MoreRelatedEssay on Fred Gipsons Old Yeller866 Words   |  4 Pagesinto a motion picture. the story’’s climax develops quickly by telling stories and adventures of a boy named Travis and his old stray yellow dog named Yeller.At the introduction of the book Travis is plowing corn in the garden when an old yellow darts bye and causes the mule to jump. He chases the dog out of the garden and curses at him. Then a few days later the stray dog ate some of the deer meat that was very important for the family’’s survival. Travis was very angered and threatened to killRead MoreA Reflection On Suspended Above Lessons1366 Words   |  6 PagesGrandpa Gary leads the way. Then I saw it. Sprouted out of the top of the steep hill ahead was a towering pine tree bathed in the rare rays of sunlight that the ominous clouds let stray through. The gaping tree seemed like a beacon, a beacon begging to be climbed. I anxiously waited till my family set up a wood chopping station before I silently strayed from the determined workers to attempt to scale that intimidating hill. With one joy filled pounce, I bounded up the side. My feet slipped as the moistRead MoreAnalysis Of The Book The Essay1122 Words   |  5 Pagesthink about the ache in his feet, the soreness of his back, the grime that layered his body. â€Å"Just keep marching, keep moving† Callum repeated in his head like a mantra. Callum could see in the distance beyond the trees the faint outlines of green hills. Hills that he last remembered were bathed in red and flesh. Over a year has passed since the First Battle of Bull Run and so much as changed since then. With a lack of manpower and volunteers, the Confederacy issued a draft for all men of age. Of courseRead MoreEssay about Nature in Robert Frosts Poems1649 Words   |  7 Pagesjuxtapositionsâ€â€" to clarify the subtle and intricate philosophy of ―natural phenomenaâ€â€" (Haas 275). Furthermore, critic Amy Lowell strengthens his viewpoint and regards Frost as ―one of the most intuitive poets [. . . h]e sees much [. . .] both into the hearts of person, and into the qualities of scenesâ€â€" (March and Bloom, par. 1). With clever poetic purpose, Frost‘s poems meld the ebb and flow of nature to convey human‘s struggles and arouse the ―sound of senseâ€â€" within the reading. Historically speakingRead MoreCantaberry Tales Compare To Inferno1651 Words   |  7 Pagesdifficult wood was, which in thought renews my fear! So bitter is it that death is little more (Dante 1). The city or the path of the true way is symbolized by the high hill, in contrast to the dark wood of the life of the passions and senses: But after I had reached the foot of a hill, where that valley ended which had pierced my heart with fear, I looked upward, and saw its shoulders clothed already with the rays of the [sun], which leads man aright along every path (Dante 1). Here we see the lightRead MoreEssay on Edgar Allan Poe: Youth, Beauty, and Death697 Words   |  3 Pagesanniversary of his lover’s death. Poe wrote â€Å"Ulalume† in the same year of his wife’s death, and again reveals the death of a young, beautiful woman. Again, the speaker is left mourning the death of his lover, â€Å"Then my heart it grew ashen and sober† (Poe â€Å"Ulalume†). The fact that the speaker never strays from the trail that he walks on can represent him being stuck in his mind, and his every thought is occupied by his lost love â€Å"But our thoughts they were palsied and sere-â€Å"(Poe â€Å"Ulalume†). After the death ofRead MoreEssay On Man Is Natures Enemy1110 Words   |  5 Pagesfew places in the world allowed to flourish as they had once been: free, blissful in their seclusion, and above all, untainted by the threats that came with human influence. The pursuit of urban expansion was an ever-constant one in the ambi tious heart, and the land bore its scars indignantly, its freedom and innate splendour having long been stripped away. Change was an ever-present force, a dog barking at the heels of everything old, all that was destined to be discarded as the new and pioneeringRead MoreThe Cardiovascular Fitness Chart My Rating Is At Poor930 Words   |  4 Pagesable to run for 12 minutes without walking, I was able to pace myself and my breathing. I had more control over my body. I’m not satisfied with my current rating because I know what the factors of being unhealthy can lead to. Diabetes, Cancer and heart disease run in my family, therefore I should be a lot more active then I am. Since I have took the 12 minute run I have took my fitness in my own hands. I have been mediating morning and night to keep my stress down, find my inner self, as well asRead MoreObesity and Food Deserts1293 Words   |  5 Pagesand individuals work against the effects of food deserts. Fare and Square is a company non-profit that gives discounts to the exceedingly poor of the community and works off of grants and donati ons. Hill House Economic Development Corporation built a shopping center in the heart of Pittsburgh’s Hill District, which attracted better food options. Volunteer Arthur Morgan created a group to collect food that would otherwise be wasted and send it to the poor. City Harvest works in New York State to improveRead MoreThe Shipwreck That Cast A Catfish1605 Words   |  7 Pagesnames or photos when talking to someone disguising themselves. Perhaps because they are insecure or uncertain in their looks, but Cesario convinces Olivia to take off the veil. This moment was a metaphor for the wall Olivia tried to build around her heart after her brother and father s deaths. In this same scene, Cesario becomes the catfish; Cesario is Viola dressed as a man to protect her feminine identity in the foreign Dukedom of Illyria. Olivia believes that Cesario is a man who was sent by Orsino;

Tuesday, May 5, 2020

Dealing With Children Suffering From Add And Adhd free essay sample

Over the years, attention problems have been blamed on everything from bad parenting to fluorescent lighting. It is now thought that ADHD is associated with disturbances in certain brain functions. In fact the National Institute of Mental Health tested 25 adults with ADHD symptoms and found that they metabolized glucose more slowly in the very areas of the brain that control movement and attention. In about 40 percent of ADHD cases, the individual’s genetic makeup seems to play a role.   However, this particular fact should not make the parents of the children suffering from the said situation helpless with regards teaching the said individuals with the rightful education that they deserve. Through research, there are still those who have found exceptional procedures of teaching for such exceptional students. General Training Strategies for Exceptional Students According to the article of McIntyre entitled â€Å"Strategies for Teaching Youth with ADD and ADHD† dealing with children or young learners suffering from ADD and ADHD could actually be assisted with successfully through the consideration of the points that follow:   Here are the methods that could be used in teaching exceptional students:  ·Children who find it difficult to communicate may express their frustration in bad temper or aggressive behavior. This may mean keeping a note of what leads up to the bad behavior. In other words, trying to establish the triggers. This also includes the constant tracking of the child’s behavior, recording what he does and does not like and the emotional responses that he shows to different situations he finds himself in.  · Try to keep the classrooms structured and keep the child aware of the pattern of the day-you might use a picture timeline. Since school must be an accommodating place for a child with cerebral palsy, pictures could make it more enjoyable for the child and also easier to understand things that are essential for them to know.  ·Have a de-stressing area and have a child learn what to do when he/she is angry or frustrated. As to what has been said earlier, it may not be that easy to express anger for these children as they tend to be violent at times. A de-stressing area may help them eliminate their anger without hurting anybody else or even ruining things in the rooms.  ·Try to seat the child in area of low distraction at least for some of the time. This could include a creatively decorated area, which may serve as a reward every time a child is able to do something good. A child with the said disorder needs a time-off every now and then to relax their minds and body as well.  ·Consult a physiotherapist or occupational therapist as to know the correct seating for the child. Since the disorder may vary from the different cases they belong to, the children having this disorder also have different needs as to space and location of their seats from the board or the study area itself. It is very important to consider this able to provide the child with the learning that he could be able to easily grasp.  ·Allow the child a wider space in seating as he may fidget frequently and this may annoy others who are seating nearby. Sometimes, it’s even better to have a child sit by himself to avoid irritation on other kids.  ·Lighting can affect a child with cerebral palsy so it is better to put the light behind them so that there would be no glare affecting their eyes as it may affect their learning process.  ·Some children who are specially suspended concerning education have poor memories. They may have short concentration span and may have difficulties in retaining new vocabularies. They may better learn from pictures and lessons involving visual illustration. Like with any other normal children, this type of teaching strategy makes the classroom more enjoyable and learning becomes an easy job for the child.  ·Use reinforcement method. This involves recalling the lessons learned from time to time. All the previously learned lessons must be reviewed both before and after the class to improve the memory skills of the children.  ·Chalk and talk is not the best way to teach a child with cerebral palsy. Children with this disorder comprehends better with pictures, songs, rhymes and other sensual activities that makes their body and mind work making the learning environment seem to be more like a game. Pressures should be set aside in treating children with this case.  ·Children with cerebral palsy can have difficulty with spatial awareness. As well as getting in other people’s way, it can cause problems with copying notes from the blackboard. If possible, get children to copy from the pages of their books. These books are to have enlarged printed notes. It may also help if the writing activities are lessened and replaced with joining phrases or points, drawing and singing activities.  ·There could also be implemented a separate time when they learn alone and another time when they learn with a group. This will help the children be able to learn at their own pace and then enjoy activities with other children at some time of the study hours.   It is indeed true that dealing with exceptional students in the educational systems require so much effort. The challenge that is opened to the educators who are supposed to deal with the said students is indeed an opportunity for them to measure their capability of educating students with special requirements. This is the reason why educators for these type of students are required to have long patience and understanding concerning the needs of the children especially with regards to their emotional being and development. To be able to be successful with such learning difficulties, the involvement of the parents in the process of learning is a vital part of education for the said students. Hence, love for the students could be considered as the most essential part of educating exceptional students. This emotion and concern would naturally move the educators to have all the necessary skills for teaching special children and thus apply them regularly in dealing with the children’s learning needs. Reading is one particular subject that needs to be given focus by the educators in several learning institutions. This is primarily because of the fact that reading skills spurs up the other learning capabilities of the students as young as kindergarten learners as per discussed in the earlier chapters of this paper. Moreover, without the ample attention given upon the importance of treading, the other levels of learning among young students would certainly suffer. Reference: McIntyre, Ph.D., T(March 4, 2004). Strategies for Teaching Youth with ADD and ADHD. Retrieved February 14, 2007, from Dr. Macs Amazing Behavior Management Advice web site: www.behavioradvisor.com

Tuesday, April 14, 2020

Where I lived what I lived forThoreau Essay Example For Students

Where I lived what I lived forThoreau Essay In Where I Lived What I Lived For, Thoreaus response towards nature is of admiration and value. His respect for nature is almost religious. This is depicted in the way he describes his love and adoration for nature. Thoreau is surrounded by nature and feels relaxed and relieved when he comes across it. He seems to encounter a very peaceful and quiet world in Nature. becomes a lower heaven itself so much the more important(Thoreau 63). He expresses nature in a heaven-like way, which shows his love and respect for it. He situates his house in the forest so he could be the one caged and have birds around him, instead of having a bird caged in his house. This makes him feel closer to nature, which he enjoys because he feels more relaxed when he encounters it. Thoreau depicts his thoughts on Nature in a religious sense. His values and respect for nature is portrayed in an unusual way that reflects his personality. An adobe without birds is like a meal without seasoning(63). He portrays Nature as a seasoning, because he feels that nature makes life more exciting and without it, life would be boring, just like an unseasoned meal is boring. The reason he values Nature and the experience he has in the wo ods is because he feels more in control and happier when he is there. He feels that Nature is wonderful and that without it life would not be worth living. .near green hills..and higher ones in the horizon(64-5). Thoreau emphasizes the idea of the continuing mountains that go back until he is unable to see anymore. Damodara describes it as a vast horizon that is very enjoyable. Thoreau uses his imagination to see the rest of the wide mountain ranges that he is unable to see. There was pasture enough for my imagination(64-5). He is not only referring to his imagination, but how he can wander off in his own field of nature. He enjoys and values that. We will write a custom essay on Where I lived what I lived forThoreau specifically for you for only $16.38 $13.9/page Order now Thoreau demonstrates his respect for nature throughout these passages. By referring to lakes, mountains, birds, and the forest, he shows his desire for being in a world of Nature. Religiously, he compares Nature to heaven, which shows how much he respects it. Bibliography:

Thursday, March 12, 2020

12 Research Essay Topics on Behavioral Ecology

12 Research Essay Topics on Behavioral Ecology Research essays must be factual, interesting and informative. That way, they can show a student’s ability to think critically about the topic. If you are assigned with a research essay on animal behavioral ecology, these 12 interesting facts will inspire you to come up with an exciting topic and complement your research with cold, hard facts that will guarantee you a good grade. There is a handy list of direct reference sources at the end, so check them out for more materials for your research essay. Animals have to navigate through complex living environments throughout their entire lives. This is a challenging task, especially for group-living animals. Effective navigation and response to environmental variables requires the transmission of vital information within the group. The transmission of the information follows a certain pattern. This pattern or network is based on the relative spatial position of each individual. The interactions, which are mapped from the perspective of the spatial range of one individual, can be categorized by the definition of range: Metric Range: Interaction with all individuals present within a fixed distance Topological Range: Interaction with a set number of neighbors Voronoi Range: Interaction with neighbors located in a shell or plane Potential mates are also considered a resource in the animal kingdom. Animals compete for mates among other resources such as food and territory. To maximize their chances of producing offspring, animals will try to distribute themselves across the available mating pool. The mating strategies of the males within a species differ widely. This is because the specific tactics used for obtaining mates are very different within a specific specie as well as among same species living in different environments. Animal migrations are a fascinating and ecologically significant phenomenon. Species migrate from one trophic level to another to seek food and better breeding grounds. Fluctuating resources can be better exploited in this manner. Fast moving species such as birds benefit the most from this strategy and travel hundreds of miles when winter sets in and habitats become inhospitable. Animal social behaviors and the underlying neural processes are affected by specific attributes. Within animal groups, traits such as rank in the hierarchy, physical strength, ability to effectively defend resources, age, and participation in cooperative activities are major factors which come into play. Highly altruistic behaviors, such as cooperative foraging, are observed in some species. This seems to go against the classical ideas of natural selection. Animals will make use of signaling to direct members of their own species and create a shared food source. The reason for this behavior is that animals in groups realize that incurring a little cost to their individual selves is offset by the advantages offered by a highly-fit cooperative group. Patterns of parental care differ vastly amongst animal species. Factors that affect parental patterns can be ecological or physiological. Among invertebrates, there is a pattern of no parental care. This allows the parents to produce a large number of eggs, the fate of which is left to chance. On the other hand, the female of the bee species, L. figueresi, will stock its larvae cells with nectar and pollen and then die before the offspring would hatch. Some animals are brood parasites. They do not take care of their offspring. Instead they essentially trick an animal belonging to another specie into becoming a parenting-proxy for them. When the offspring is born, it monopolizes the host’s resources and competes with the other â€Å"siblings†. The most common example of a brood parasite is the common cuckoo. The cuckoo hatchling is quite an aggressive brood parasite because it ejects all the other host’s hatchlings out of the nest. Cowbirds, large blue butterfly and honeyguides are also brood parasites. Animals are known to cooperate with each other and have even learned to show highly altruistic behaviors in some cases. The main reason for this is that the individual can maximize its own fitness levels by cooperating with other animals. In order to understand animal behavior, Niko Tinbergen, one of the pioneers of the field says that one must consider the four main factors connected to the behavior. These factors can be posed in terms of ‘why’ questions. The phenomenon is adequately explained if all these four factors are understood. The cause of the behavior The developmental aspect The adaptive function or the advantage it serves The connection with the evolutionary history The parental care pattern of most birds is centered on desertion. In cases where food sources are plenty, one partner will remain to take care of the offspring. Sometimes populational and environmental factors also play a role in desertion. For instance, if a partner has a significant chance to gain another mate, they will abandon their offspring. A major concept in behavioral ecology is economic defendability. The term is used in scenarios where an animal is defending currently held resources, but for a cost. This cost is in terms of energy expended and risk of injury. There is a definite benefit connected to it as well: having quick access to the resource. An imbalance in the costs and benefits is the root cause of territorial behavior observed in animals. Male lions sometimes practice infanticide. When a new male lion takes over a pride, they will sometimes kill the cubs already present. This is a curious behavior that is explained from an evolutionary perspective. Behavioral ecologists assume that killing the cubs ensures that the females regain their reproductive condition much faster. If the cubs are allowed to live, lionesses will come into oestrus after 25 months. Killing the cubs shortens this time to about 9 months. As the reproductive life of a male is short, this behavior does give them an advantage. These facts should be enough to get your academic paper going. If you find this article helpful then you may also check our 20 topics and 1 sample essay on behavioral ecology as well as our guide on writing a research essay on this subject. References: Strandburg-Peshkin, A., Twomey, C.R., Bode, N.W., Kao, A.B., Katz, Y., Ioannou, C.C., Rosenthal, S.B., Torney, C.J., Wu, H., Levin, S.A. Couzin, I.D. (2013) Visual sensory networks and effective information transfer in animal groups, Current Biology 23(17), R709-711. [PDF] Dominey, Wallace (1984). Alternative Mating Tactics and Evolutionarily Stable Strategies. American Zoology 24 (2): 385–396. doi:10.1093/icb/24.2.385. Dorst, J. (2015). migration | animal. Encyclopedia Britannica. Retrieved 8 March 2016, from britannica.com/science/migration-animal 63 Hamilton, I.M. et al. (2005) Size differences within a dominance hierarchy influence conflict and help in a cooperatively breeding cichlid. Behaviour 142, 1591–1613 64 Clutton-Brock, T. (2002) Breeding together: kin selection and mutualism in cooperative vertebrates. Science 296, 69–72 Torney, C., Berdahl, A., Couzin, I. (2011). Signalling and the Evolution of Cooperative Foraging in Dynamic Environments. Plos Comput Biol, 7(9), e1002194. http://dx.doi.org/10.1371/journal.pcbi.1002194 Parker, G. (1979). Sexual selection and sexual conflict. In: Sexual Selection and Reproductive Competition in Insects (eds. M.S. Blum and N.A. Blum). Academic Press, New York: pp123-166. Chapman, T.; et al. (2003). Sexual Selection. Trends in Ecology and Evolution 18: 41–47.doi:10.1016/s0169-5347(02)00004-6. Payne, R. B. 1997. Avian brood parasitism. In D. H. Clayton and J. Moore (eds.), Host-parasite evolution: General principles and avian models, 338–369. Oxford University Press, Oxford. Davies, Krebs, West, Nicholas B., John R., Stuart A. (2012). An Introduction to Behavioral Ecology. West Sussex, UK: Wiley-Blackwell. pp. 307–333. ISBN 978-1-4051-1416-5. Davies, N., Krebs, J., West, S. (2012). An introduction to behavioural ecology. Oxford: Wiley-Blackwell. Beissinger, S.R.; Snyder, N.F.R. (1987). Mate desertion in the snail kite. Animal Behaviour 35: 477–487.doi:10.1016/s0003-3472(87)80273-7. Brown, Jerram (June 1964). The evolution of diversity in avian territorial systems. The Wilson Bulletin 76 (2): 160–169. JSTOR 4159278. Davies, N., Krebs, J., West, S. (2012). An introduction to behavioural ecology. Oxford: Wiley-Blackwell.

Monday, February 24, 2020

Skin allergy Research Paper Example | Topics and Well Written Essays - 750 words

Skin allergy - Research Paper Example Urticaria or hives is an itchy rash, due to hypersensitive reaction by the skin (Linscott, Emedicine). The condition may be acute or chronic and there are several variants to this condition. Itching can occur without any rash and may be due to some disease related to that part of the skin. Even some medications can cause itching. As far as atopic dermatitis is concerned, the cause is actually unknown. However, several researchers have attributed genetic and environmental mechanisms to the development of atopic dermatitis. Factors which contribute to the development of atopic dermatitis are infection, poor hygiene, extremes of climate, food antigens and aeroallergens (Kraffchik, Emedicine). Several chemicals sensitize the skin and cause allergic contact dermatitis. Some of the important chemicals are poison ivy, Nickel, rubber gloves, p-phenylenediamine, dyes, formaldehyde, wash and wear chemicals and preservatives (Hogan, Emedicine). In urticaria, the cause is unknown most of the times. However, ingections, foods, stress, drugs, exposure to certain temperatures and climates and exposure to latex can trigger the development of the condition (Linscott Emedicine). In atopic dermatitis, the pathophysiology is poorly understood. However, it has been thought that sensitization of IgE and epithelial barrier disturbance secondary to some kind of immune dysfunction is the cause for the allergic rashes. Another important defect attributed to this condition is defective epithelial cells contributing to defective barrier mechanism (Kraffchik, Emedicine). The main immune disturbance is imbalance in the T-lymphocytes with TH2 cells dominating the system and causing release of cytokines like granulocyte macrophage stimulating factor and interleukins 4,5, 12 and 13. All these amount to an increase in IgE levels and fall in interferon gamma levels. In those with chronic

Saturday, February 8, 2020

Casd Briefing Essay Example | Topics and Well Written Essays - 3000 words

Casd Briefing - Essay Example President Nixon refused to comply, arguing executive privilege. At issue: Does the President’s inherent right to safeguard certain information make him entirely immune to judicial review? President Nixon (through his counsel, James St. Clair) argued that the special prosecutor, functioning as an employee of the Department of Justice, made any request for White House audiotapes an internal matter to be resolved within the Executive Branch. In sum, the Judicial Branch was overstepping its Constitutional authority by intervening in the matter. Special prosecutor Leon Jaworski argued that the audiotapes in question almost certainly contained direct evidence of a criminal conspiracy, to wit, to commit obstruction of justice. Procedural history: Special prosecutor Jaworski secured a subpoena in Federal District Court (Judge John Sirica, presiding) requiring White House compliance with demands to surrender certain audiotapes, in April 1974, requiring the White House to surrender the tapes no later than May 31. The White House refused to comply. Both Jaworski and St. Clair (the President’s counsel) concurred in requesting the Supreme Court hear the appeal from the Sirica decision—‘certiorari before judgment,’ a procedure allowing the matter to proceed directly to the Supreme Court without an intervening hearing and decision rendered by the Court of Appeals for the DC Circuit—which motion was granted. The Court heard arguments on July 8 and delivered its unanimous opinion on July 24, 1974. 3 The law: There was not specific statute at issue. However, certain language in the Constitution appears relevant. That document makes no reference to executive privilege, although it privileges Members of Congress in matters relating to debate (Art. I, sec. 6). Article II (the Presidency), provides, inter alia, that â€Å"The

Wednesday, January 29, 2020

Bmw Films Case Essay Example for Free

Bmw Films Case Essay In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called â€Å"The Hire† that generated 2. 5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U. S sales went from 96. 8 (thousands) in 1986 to 53. 5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62. 4 million) of its competitors (134-215 million). BMW attracted a different psychographic than its competitors. It looked for highly educated affluent person who wants to have a great driving experience. Exhibit 7 shows BMW’s Customer Base vs. the Competition where the highest percentage of its target age group is 30-44 compared to everyone else. Besides Volvo, BMW customer base is predominately married men. BMW has one of the highest numbers of customers under 45 with no children and the lowest number over 45 with no children. Compared to other luxury brands in Exhibit 3, BMW is right in the middle with pricing its Sedans. Its neither has the highest or the lowest price, which is right in line with its target market who’s income is also in the middle range from the other’s. (See Appendix 1 for SWOT analysis). ALTERNATIVES The different options for BMW is summarized by: 1. Make the films available to a wider audience by distributing in places like the theatres 2. Develop 3-5 more short films in relations to it’s current series 3. Develop a full length movie that would showcase in theatres 4. Do nothing and simply move on to the â€Å"next thing† RECOMMENDATION With all its success with the BMW Films, I would recommend BMW go with option 4 and do nothing and simply move on to the â€Å"next thing†. According to McDowell, 90% (2 million) of the series’ viewers wanted to see more films, but in Exhibit 11 when BMW came out with 3 additional films, only 13%, 18%, and 29% of the number views compared to first film in the series respectively. I think BMW was able to successfully reach its targeted market and with it’s position as being the leader in the market. Where not only if the other companies starts copying BMW, but BMW when â€Å"copies† itself, just like the Goldeneye taught the company, repeat performances are rarely as compelling as premiere performances.