Wednesday, January 29, 2020

Bmw Films Case Essay Example for Free

Bmw Films Case Essay In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called â€Å"The Hire† that generated 2. 5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U. S sales went from 96. 8 (thousands) in 1986 to 53. 5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62. 4 million) of its competitors (134-215 million). BMW attracted a different psychographic than its competitors. It looked for highly educated affluent person who wants to have a great driving experience. Exhibit 7 shows BMW’s Customer Base vs. the Competition where the highest percentage of its target age group is 30-44 compared to everyone else. Besides Volvo, BMW customer base is predominately married men. BMW has one of the highest numbers of customers under 45 with no children and the lowest number over 45 with no children. Compared to other luxury brands in Exhibit 3, BMW is right in the middle with pricing its Sedans. Its neither has the highest or the lowest price, which is right in line with its target market who’s income is also in the middle range from the other’s. (See Appendix 1 for SWOT analysis). ALTERNATIVES The different options for BMW is summarized by: 1. Make the films available to a wider audience by distributing in places like the theatres 2. Develop 3-5 more short films in relations to it’s current series 3. Develop a full length movie that would showcase in theatres 4. Do nothing and simply move on to the â€Å"next thing† RECOMMENDATION With all its success with the BMW Films, I would recommend BMW go with option 4 and do nothing and simply move on to the â€Å"next thing†. According to McDowell, 90% (2 million) of the series’ viewers wanted to see more films, but in Exhibit 11 when BMW came out with 3 additional films, only 13%, 18%, and 29% of the number views compared to first film in the series respectively. I think BMW was able to successfully reach its targeted market and with it’s position as being the leader in the market. Where not only if the other companies starts copying BMW, but BMW when â€Å"copies† itself, just like the Goldeneye taught the company, repeat performances are rarely as compelling as premiere performances.

Tuesday, January 21, 2020

Peaceful Pond :: essays papers

Peaceful Pond My Pond an escape, a release, an excursion from normal day to day activities. The Pond is no more than 3/10ths by 1/10th of a mile in dimensions. It is set back among luscious green and yellow pine and maple trees and surrounded by regularly mowed green grass. The mixes of green shades are similar to a young child's drawing using 5 different bright green and yellow markers. You can spend many hours simply thinking on top of a rock protruding from the ground towards the east side of the Pond. A thinking rock, as you could sit next to the pond for as long as you can remember. The rock is about 5 feet tall off the ground and about 20 feet in circumference around the base. The top of the rock is leveled, forming a level bench. This flat bench has provided a good seat over the years allowing you to peer out across the Pond. You could look around yourself and ponder the questions of life and become fascinated with everything around you as well as listen to the sounds of nature. I hear many sounds; the ribbit of a dirty-green plump frog hidden amongst the underbrush, chirps of birds high in the sky, and the soft wind as it rustles leaves on the trees. The most amazing scene you can witness many times along this pond is the ducks. Every few days, you can see a family of ducks traveling across the green grass. The smallest duck, no more than 4 inches tall, would march proudly near the end of the pack. You see sparse, thin clumps of down over his otherwise bare self as he bellows, with his newborn duckling voice, a high pitched quack. As your eyes follow the family towards the frond of the line, the elder ducks appear covered with stiffened slick feathers. Being the more grown and mature ducks in this family, their quacks are extremely sharp and given off in a shrill loud pitched voice.

Monday, January 13, 2020

What does chapter one of “The Spire” reveal about Jocelin and his attitude to other people?

How does Golding's language reveal the extent to which he deceives himself? The first chapter of William Golding's novel â€Å"The Spire† reveals much about Jocelin's attitude to the people around him and also the contrary view that others hold about it. The language Golding uses highlights Jocelin's delusions and shows the reader just how much he deceives himself. Throughout the first chapter we are introduced to many of the people that Jocelin encounters on a daily basis. One of the first characters to appear is Goody Pangall, who Jocelin views as his ‘daughter in God'. This phrase shows how much Jocelin admires Goody and, at first, appears to simply demonstrate more of Jocelin's loving nature. However, after reading the following paragraph where he watches her walking away from him ‘with love and a little disappointment', it becomes clear that the sentence holds more meaning than just showing his fondness. It shows up Jocelin's somewhat obsessive character, suggesting he views Goody as being flawless and that he has idealised her to the point where he can imagine her as God's daughter. As Jocelin thinks ‘my daughter' it becomes apparent that he has deceived himself into thinking that he loves Goody as if she were just his daughter but Golding makes it clear to the reader that this is not true. As the paragraph continues it is revealed just how much Jocelin is infatuated with Goody for example, when she does not follow the same routine as usual, he has to ‘glimpse the long, sweet face' as she turns away from him. Golding's use of the word ‘glimpse' suggests that Jocelin is purposely looking out for her ‘sweet face'. Golding repeats this word later in the paragraph ‘got a glimpse of green dress', this too implies that Jocelin is trying to see more of Goody. The fact that Golding has given Goody Pangall a ‘green dress' under her ‘grey cloak' and ‘wimple' makes her more of a distraction for Jocelin and it give the impression that he waits each day to catch a ‘glimpse' of her exotic, colourful interior under her seemingly plain, dull exterior. It also shows the reader that Jocelin is looking at Goody with a masculine gaze, trying to see her passionate side instead of the pure and obliging woman that she must present to society. During the first chapter Goody Pangall is only referred to as ‘Pangall's wife'. Withholding her name allows Golding to deny Goody her own identity and personality, turning her into a possession rather than an individual person. As Jocelin thinks of her as ‘Pangall's wife' it may be that he is trying to remind himself that she is married and the fact Jocelin feels the need to remind himself that she is married and that he cannot have her shows that he does not love her solely as a ‘daughter'. A reason the Jocelin is so attracted to Goody Pangall is that she is quiet and she knows her place in society as, at the time the novel is set, society is extremely patriarchal. This is emphasised by Jocelin's thought that Goody ‘is entirely woman' solely because of what he calls ‘foolish' ‘childish curiosity'. This language shows that he recognises her ‘foolish' ways as only applicable to women, if he was to show any curiosity it would not be classed as ‘foolish' as he would, as a man, have a legitimate reason for it. Although Jocelin recognises her ‘folly' he does not reprimand her, telling himself that ‘that is a matter for Pangall or Father Anselm'. Golding has written this to remind the reader that Jocelin does not want to recognise any of Goody Pangall's faults as then not only would she not be perfect, but he would probably upset her and he does not want to do anything to hurt Goody. When Goody has left the church Golding turns the reader's attention to Gilbert, ‘the dumb man'. With Jocelin's first words to Gilbert, ‘I think he made you choose me, Gilbert', Golding subtly reminds the reader that Jocelin is a man of God and that he has immense faith in Him. This contrasts with the previous paragraph about Goody Pangall where it seemed that Jocelin had become so immersed in his thoughts about her that he had forgotten about who, and where, he was. Gilbert has many of the same qualities as Goody Pangall. He is quiet and does not interfere with Jocelin's plans for the spire, instead he agrees with everything Jocelin suggests. In a peculiar way Gilbert has every characteristic that people expected of a woman in those times and this is probably why Jocelin is so fond of him. As Gilbert does not, or more precisely cannot, object to any of Jocelin's remark or aspirations Jocelin is more comfortable around him. Unlike the chancellor, Pangall and others in the church, Gilbert is the one person who does not have any objections to the spire and Jocelin's delusions that God will perform a miracle in allowing it to be built. Therefore Jocelin need not be guarded around Gilbert for he knows that Gilbert will not confront him about the near non-existent foundations like the chancellor does ‘I don't know, my Lord Dean'. That Jocelin likes to be around people who do not query him reveals that he likes to have control of the situation that he is in, and that he needs to be right. Golding has created Jocelin as a rather selfish character, he wants to build the spire and is determined to do so as, he believes, ‘God will provide'. However, Jocelin has become so absorbed with the detail and planning required and is so inspired by the grandeur that he is certain the spire will provide for the cathedral that he does not pause to think about the effects of the building on his friends. Golding uses subtle phrases and words to show this egotism such as ‘my place, my house, my people' and ‘I know them all, know what they are doing and will do'. These two sentences show that Jocelin sees the people around him as a means to building the spire and does not want to associate with them unless they support him or provide a skill that will build the spire. Jocelin does not see his actions as self-centred, he sees himself as a man who loves everyone and Golding frequently mentions what Jocelin sees as agape love, ‘he shot an arrow of love after him', ‘Jocelin looked sideways at him, loving him'. The reader is shown how Jocelin's aspirations for the spire are damaging his relationships with others by the deacons scathing insults. The remark ‘say what you like, he's proud' is met with the reply ‘and ignorant'. These simple comments hold a huge amount of meaning, for deacons to talk about their dean in such a derogatory manner, especially in the cathedral itself, shows that Jocelin really is pursuing an impossible and ludicrous goal. When Jocelin overhears this conversation he confronts the deacons asking ‘who is this poor fellow? ‘. To the reader it is obvious they were talking of Jocelin but Jocelin himself is so engrossed in his thoughts that it does not occur to him that they could be discussing him. Before Jocelin approaches the deacons they remark ‘he thinks he is a saint! A man like that! ‘, Golding's use of exclamation marks after these statements makes them even more prominent and what they are suggesting more absurd. For a dean in a church to be thought of as a ridiculous candidate for being a saint indicates to the reader that Jocelin's actions are extremely inappropriate for a man of his importance in the church. A man like that! ‘ shows that the deacons do not look up to Jocelin as a role model nor do they respect him. It also proves that Jocelin thinks highly of himself, he does not even consider for a moment that the deacons are talking about him as he believes his to too high in the church and too respected for anyone to think of him as ‘ignorant', let alone voice their vie ws. Another example of Jocelin's pride in himself comes when he meets with Gilbert again. Jocelin asks Gilbert to show him the carving and exclaims, ‘Oh no, no no! I'm not as beaky as that! ‘. This denial shows that Jocelin has an exact idea of what he believes he looks like in the same way that he believes he knows what people think of him. After studying the carving further Jocelin ‘fell silent', this silence may be because he has realised that actually the carving does resemble him, ‘mouth wide open, lined cheeks, hollow deep under cheekbone'. Golding is also suggesting to the reader tat in chasing his dream of the spire Jocelin has neglected not only his relationships with others but himself as well, allowing himself to become older and more dishevelled. Golding has taken the idea of Jocelin becoming lost in his vision by giving Jocelin the thought ‘at the moment of vision, the eyes see nothing', a phrase completely suited to Jocelin and his situation. Overall, chapter one reveals to the reader that Jocelin has allowed himself become so absorbed into his vision of the spire that he has begun to ignore the people around him and to avoid them if they disagree with him or criticise his dream. It gives a great insight into Jocelin's thoughts and other's perceptions, showing the reader that most people in the church have started to see Jocelin as a person to ridicule as he is so self-involved that he will not notice. Golding's language helps to expose Jocelin's self-important views making them stand out and his continual use of the words ‘joy' and ‘love' in Jocelin's thoughts emphasise the fact that he believes he is blessed with the task to build the spire whereas the reader can see that it is more of a curse as it is beginning, even in the first chapter, to damage not only his relationships but his wellbeing too.

Sunday, January 5, 2020

Essay on The Sound of Waves by Yukio Mishima - 845 Words

In The Sound of Waves, Yukio Mishima creates an exquisite story which has strong idealistic and mythic features. Although Mishima writes of young love and tranquility in The Sound of Waves, his later works are categorized as aggressive and containing violent sexual actions. Even Mishima himself referred to The Sound of Waves as that great joke on the public (qtd. in Ishiguro 385). However, one cannot compare this novel to Mishima’s other literary pieces; in order to classify it as romanticized, one must evaluate the usage of imagery, an idealized setting, mythical allusions, and characterizations which establish the romantic-driven qualities in The Sound of Waves. It is apparent that nature plays a major role throughout The Sound of†¦show more content†¦Mythical allusions described by Mishima serve to highlight the other qualities within The Sound of Waves. When Shinji first catches sight of Hatsue, she is â€Å"letting her hair stream† and her â€Å"cheeks glow† (7). These characteristics are shown many times throughout the novel and resemble Vergil’s depictions of goddesses such as Venus and Juno in the Aeneid. One conflict that Hatsue must overcome is when Yasuo attempts to rape her; his plot was obstructed by the intervention of a furious hornet. Hatsue sees the flashing of the little golden colored wings and wonders what god it [is] who [has] come to her rescue. (93).The interference of the hornet seems far-fetched, for most would think that the hornet would not only attack Yasuo, but also Hatsue. In this case, Mishima created an idealized situation were nature as saved Hatsue from the immoral actions of Yasu o. The setting of the island Uta-jima is idealized, which creates a place where the romance between Hatsue and Shinji can seem realistic. The reader begins the novel with a description of this island and â€Å"two spots with surpassingly beautiful views.† (3).After this, the reader is introduced to a young man, Shinji, climbing up the stairs of the lighthouse. Mishima depicts this area as one of the most beautiful views on the island. TheShow MoreRelatedThe Sound Of Waves By Yukio Mishima1420 Words   |  6 Pages Yukio Mishima’s The Sound of Waves takes place on the Japanese island of Uta-jima, an island caught in between two peninsulas in which tradition escapes the encroaching modernization of the outside world. The Sound of Waves is a timeless love story that tells the story of Shinji, the virtuous son of a village woman, and Hatsue, the daughter of the wealthiest man on the island. The naive pair fall in love and explore their newfound emotions while keeping in mind to avoid the villagers’ gossippingRead MoreEssay on The Sound of Waves by Yukio Mishima 637 Words   |  3 Pagesthe way one lives their life. 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